From the Archive: The gentleman's all-weather interceptor.
A lot of good things come in spray cans these days, but prestige isn't one of them. Prestige still comes the old-fashioned way, borne on waves of public esteem. Ripples of honorable mention aren't enough; it takes crashing waves of approbation to loft person, place, or thing into the prestigious upper ranks.
Consider the car business. Everybody knows the prestigious and near-prestigious brands because—well, you just know. That's how prestige works. Mercedes has got it, and so does Porsche. Cadillac is slipping. Honda is a comer, despite its low-price stigma. And the oddsmakers are now touting Ford as a long shot.
Source: Car and Driver